A SaaS landing page is your first impression, and you know what they say about first impressions. That is why it is important to have a great SaaS landing page that will help you convert visitors into leads.
But how do you do that? How do you design and build a SaaS landing page that really works? Well, it doesn’t have to be hard if you follow some best practices.
1. Keep it simple
When it comes to designing a high-converting SaaS landing page, simplicity is key. You want to make sure your page is easy to read and understand.
That means avoiding the temptation to add a lot of design elements, like images, videos, and animations. Instead, focus on creating a clean, simple design that highlights the most important information about your product.
2. Optimize for search engines
The primary purpose of your SaaS landing page is to convert visitors into leads. But that doesn’t mean you should ignore search engine optimization (SEO).
In fact, many of the potential customers who will convert on your landing page will find it through a search engine. That’s why it’s important to optimize your landing page for search.
Start by conducting keyword research to identify the terms and phrases your target audience is using to search for SaaS solutions like yours. Then, incorporate those keywords into your landing page copy, meta description, and meta title.
You should also use descriptive headers, make sure your images are properly labeled, and include internal and external links. This will help search engines understand what your landing page is about and improve its chances of ranking well in search results.
3. Use a CTA that encourages action
The call-to-action (CTA) is the button on your landing page that you want people to click on. It’s the main action you want visitors to take once they’ve read your page.
Your CTA should be clear and concise, and it should tell visitors exactly what they’ll get when they click on it. If your CTA is too vague, visitors might not click on it at all.
Here are a few examples of good CTAs:
• Sign up for a free trial
• Download the app
• Watch a video
• Get started
When you’re writing your CTA, think about the one main action you want visitors to take after they read your page. Then, use that as the basis for your CTA.
4. Use a headline that speaks to your audience
The headline is the first thing your visitors will see, so it’s important to make it count. You only have a few seconds to grab their attention, so use your headline to tell them what your product does and who it’s for.
Your headline should be short and to the point, and it should speak directly to your target audience. Use language that your ideal customer would use, and make sure to highlight the main benefit of your product.
If you can, try to include a few words that describe the problem your product solves. This will help to create a sense of urgency and make your visitors more likely to convert.
5. Use social proof to build trust
One of the most important things you can do on your landing page is to build trust with your visitors. One of the best ways to do that is by using social proof.
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation. In other words, when people see that other people like them have had a positive experience with your product, they are more likely to trust your brand.
There are many ways to use social proof on your landing page, but one of the most effective is to include customer testimonials. You can also include logos of well-known companies that use your product, or you can include statistics about how many people have used your product.
Just be sure to use social proof that is relevant to your target audience. For example, if you are targeting small business owners, you will want to use testimonials from other small business owners. If your SaaS solution supports eCommerce or inventory management, consider showcasing integrations with leading fulfillment companies as proof of real-world value.
6. Show the product in action
If you’re going to use video on your landing page, one of the best things you can do is show your product in action.
This is especially true for SaaS products because it can be hard to convey the value of your product without showing it.
In the video on your landing page, you can show your product being used in a real-world scenario. You can also show off its features and benefits.
This is a great way to give people a sense of what your product is all about, and it can also help you build trust with potential customers.
Even if you are showing the product in action through images, make sure it’s attractive and eye-catching: you can use an AI image generator for this.
7. Use video to explain your product
We talk a lot about the importance of using video in your marketing strategy, and it’s no different when it comes to your SaaS landing page. If your SaaS product is built on a headless architecture, use this opportunity to highlight the benefits of headless approach, like faster load times and flexible content delivery.
Video is a great way to quickly and easily explain what your product does, and it can help you build an emotional connection with your audience. Plus, landing pages with video have been shown to convert at a higher rate than those without.
In addition to a product video, you may also want to consider using video testimonials, case studies, and explainer videos to help build trust and credibility with your audience.
8. Use a pricing page to your advantage
A pricing page is a great place for users to learn about your pricing options and see how your SaaS product stacks up against the competition. But, it can also serve as a great place to drive traffic to your SaaS landing page.
You can use your pricing page to your advantage by including a call-to-action in your emails that directs users to your landing page. This is a great way to get more eyes on your SaaS landing page and increase your chances of converting visitors into leads.
9. Use a chatbot to answer questions
If your landing page is doing its job, it will attract a lot of traffic. And not all of those visitors will be ready to convert. Some may have questions about your product or service that are preventing them from moving forward.
That’s where a chatbot can be helpful. You can program a chatbot to answer common questions about your product or service, and it can even help guide people through the conversion process or data.
Using a chatbot on your landing page can help you provide a better user experience, and it can also help you increase your conversion rate.
10. Test as much as possible
Last but not least, you need to test your landing page as much as possible.
One of the best things about landing pages is that they’re so easy to change and update. So don’t be afraid to try different things and see what works best.
You can use A/B testing to compare different versions of your landing page and see which one performs better.
Just make sure you only test one element at a time, so you can be sure which change had the biggest impact on your results.
11. Leverage referral programs to boost conversions
A great SaaS landing page doesn’t just convert visitors, it can also turn them into advocates. Adding a referral program callout to your landing page is a smart way to encourage word-of-mouth growth while building trust.
When visitors see that they can get rewarded for inviting friends or colleagues to try your product, it creates an added incentive to convert and share. Even if they’re on the fence, a clear, well-positioned referral offer can nudge them toward taking action.
Tools like ReferralCandy make it easy to set up and automate referral programs for SaaS businesses. You can customize incentives, track referrals, and seamlessly integrate them into your landing page experience. It’s a low-effort way to amplify the impact of every new user who signs up.
Conclusion
Landing pages are a critical aspect of your SaaS marketing strategy. They’re the first interaction a potential customer has with your brand and can make or break the conversion process. Remember to always keep your buyer persona in mind and you’ll be well on your way to building a high-performing SaaS landing page.